What makes a great business? A big idea? A strong product? An effective business model?
The truth is that it’s all of these and then some.
Really great businesses are identifiable by a catchy brand name, instantly recognisable for quality, service and positive associations for user experience. This even more true on the internet, a relevant, searchable name is the key to success. One such example has been featured on the BBC’s entrepreneurial show Dragons Den. Servicing Stop is a nationwide car servicing website that offers free collection and delivery of your car, discounts on main dealer prices and guarantees the work undertaken for 12 months.
This is a simple idea, executed well. A strong business model means that Servicing Stop can offer customers significant discounts of up to 50% and deliver a really strong unique selling point – free collection and delivery of the car.
The simplicity of being able to book your car in online, have it collected on a day to suit you and returned with all the necessary work undertaken, ready for you to drive away makes this a great idea, making your life easier by saving you time, effort and money.
The work is guaranteed for 12 months so you have peace of mind, and the service is nationwide so you can be sure to get your vehicle serviced by a professional team, often main dealers. Factor in to that the 50% discount you will benefit from and you are faced with a ‘no brainer’ – it’s an offer you can’t refuse.
You can find Servicing Stop by searching ‘car service’ in Google or any other search engine, the site appears 3rd on the first page in the organic listings. Type in ‘car servicing’ and Serciving Stop is 1st on page one. This a great demonstration of internet search engine marketing. A great match of internet search engine marketing, Keyword selection and product relevance.
It is estimated that positions 1-3 on page one of a search engine account for 40% of the click through. This being the case then Servicing Stop is making the most of valuable customers that are relatively inexpensive to acquire. Strong internet search engine marketing of this site means that it is dominating the 1-3 spot even in this competitive field.
In my opinion the internet search engine marketing of this site is crucial to success for two reasons; time and money. Firstly, the online booking element underpins the whole business and the way that the service works, get this right and everything else should follow, internet search engine marketing will be more cost effective and a better long term investment that traditional media advertising in driving this. Secondly, good of the site will save time and keep down, at this early stage of the business, administration costs because the website back office will organise and collate the data to make the bookings run smoothly, reducing the need for calls to be answered and bookings to be made manually.
Internet search engine marketing is important for another reason too, important because you the customer is finding a great service very easily. A simple search for ‘car servicing’ and you are presented with the fantastic benefits on offer to you at Servicing Stop and because Servicing Stop is at the top you avoid a run of the mill, drop your car off and collect it yourself service at twice the price. Click to visit http://www.servicingstop.co.uk
To make sure you’re getting the most out of your internet search engine marketing, ping us a mail sales@wonderwebmedia.co.uk
Tags: internet search engine marketing, search engine marketing company, search engine marketing services, search engine marketing uk, search engine optimization services
